As the Christmas season approaches, it is decided that two new temporary hires will be added to the the Ladies’ Frocks Department at Goode’s department store, in Sydney, Australia (circa 1950). This creates quite a buzz among the staff, who are fairly set in their routines and social circles. As we come to know each of the women and her personal challenges, we see how the influx of these new women brings with it a fresh air for each woman’s life circumstance. Bonds form and there is a warm embrace that envelops around the Ladies’ department of Goode’s after all.
I was looking for a lighter novel to read on the beach, and this was a placeholder. It is definitely light, sometimes funny, and the characters hold charm, for sure. The writing aims for an old-timey, 1950’s-ish tone, with a nostalgic air.
On the other hand, it is hard to read this without feeling that it is somewhat vacuous. The message here is clear that no female character can achieve fullness in their life without being married to a man, even if that man is dull and insensitive. And even if a woman is smart, it is up to her father (yes, of course, another male) to determine if she is allowed to foster that intelligence to its fullest. Everyone here with any power is male. And I do understand that this was the 1950’s but I am not convinced that all that much has changed.
I suppose I am just tired of acquiescing to the fact of this power scenario, and going along with the status quo without calling it out. I can’t do it anymore. And maybe if we start calling it out in the books we read, we’ll gain confidence in calling it out in real life as well.